Facts for online delivery
- VR
- Feb 27, 2017
- 2 min read
If you are really hungry, don’t read this article! Just order! In any other case, you can learn about this online habit that makes our life easier.
So you are hungry and you want to order without talking to the phone. There are no restaurants close to you. Is it possible? A plethora of websites and applications exist for these moments.
An excellent choice for online delivery is for example E-food.gr. The process of delivery is simple. “Enter your address in the search field and see all the restaurants that deliver food to you. Choose the restaurant you like. See the restaurant menu and add the dishes you want in your basket with a click.” You pan pay either with cash or with your credit card online. It’s available on Play Store and App Store.
A study conducted by Butterball.com on 1000 Americans found that “the average American spends an impressive $1,100 on online food orders every year, with a quarter of the population admitting to ordering in at least once a week.” (Dailymail.co.uk, 2015) Convenience is the determinant reason that justifies the above numbers. Ordering becomes easier and many stages of the traditional delivery process are removed, as Taylor (2016) highlights. The food stores have to adapt as “selling to end-consumers with e-commerce is entirely different than selling to them in stores, as online ordering is more case- and each-picking oriented.”(Lewis, 2016)
Uber, trying to take advantage of food market, launched the meal delivery 5 months ago in Amsterdam. “To date, UberEats has launched in 33 cities in six countries, 27 of which are in the United States, where it first began testing food delivery two years ago.”(Reuters, 2016) Their goal is the customer satisfaction, decreasing delivery time and without minimum size order needed.
As far as the difference between online and offline delivery is online orderings are bigger, according to Eat24’s chief marketing officer Amir Eisenstein (2014). He supports it by saying that if someone orders online, he will look at the whole menu in contrast with someone that will deliver offline, by phone, a pizza and a Coke.
And now you can order..
References:
Dailymail.com Reporter. (2015, July 28). Therreal cost of online orders: The average American spends $1,100 per year on takeout - despite most people claiming home cooking is their favorite way to eat . Retrieved from http://www.dailymail.co.uk/femail/article-3177727/The-REAL-cost-online-orders-average-American-spends-1-100-year-takeout-despite-people-claiming-home-cooking-favorite-way-eat.html
E-food. (n.d.). Info. Retrieved from https://www.e-food.gr/page/info
Lewis, C. (2016, March). Online food ordering: The future of grocery shopping? Retrieved from http://www.mhpn.com/article/food_beverage_4_trends_evolving_from_the_inside_out/storage
Reuters. (2016, September 27). Uber launches global assault on food delivery market. Retrieved from https://www.entrepreneur.com/article/282999
Taylor, K. (2016, May 01). The biggest change in fast food isn't about food - and it should terrify chains that can't keep up. Retrieved from http://www.businessinsider.com/mobile-orderings-major-fast-food-impact-2016-4
Ungerleider, N. (2014, June). The hidden psychology of ordering food online. Retrieved from https://www.fastcompany.com/3030124/the-hidden-psychology-of-ordering-food-online
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